H&M’s Innovation Stories Initiative
The Swedish firm recently announced the launch of Innovation Stories, a series of capsules collectively aiming to promote the use of sustainable materials, technology and production processes across the garment industry.
H&M’s ‘Science Story’
The first collection, dubbed Science Story, will be available on HM.com from March 18 through April 1.
Wide-Leg White Jeans with Removable Waistband
The womenswear range will include spring staples like wide-leg white jeans—pumped up with a removable double waistband.
Chartreuse Cargo Pants
A cropped white shirt with an oversized pocket, a cuffed tracksuit, cargo pants, cutout dresses, sports bras, blazers, hoodies and biker shorts will make up the new capsule.
Evo by Fulgar Dress
Showcasing some of the latest “fabrications of the future,” the line will feature materials like Evo by Fulgar, a yarn made from all natural castor oil.
Dresses, sports bras and more will be made using Evo by Fulgar.
Recycled Plastic Sunglasses
Accessories, like periwinkle blue recycled plastic sunglasses, will complement the collection’s clean silhouettes.