• ThirdLove Co-Founder Heidi Zak

    ThirdLove's Heidi Zak talks data and bra fitting.
    Image Credit: Patrick MacLeod for WWD

    ThirdLove co-founder Heidi Zak emphasized the importance of data and customer feedback to attendees at the WWD Digital Forum in New York City on Sept. 13. 

  • ThirdLove’s “To Each, Her Own” Campaign

    Image Credit: Courtesy of ThirdLove
  • ThirdLove’s “To Each, Her Own” Campaign

    Third Love leans on data to inform fit and sizing.
    Image Credit: Courtesy of ThirdLove
  • ThirdLove’s “To Each, Her Own” Campaign

    Image Credit: Courtesy of ThirdLove
  • ThirdLove’s “To Each, Her Own” Campaign

    Image Credit: Courtesy of ThirdLove
  • ThirdLove’s “To Each, Her Own” Campaign

    Image Credit: Courtesy of ThirdLove
  • ThirdLove’s “To Each, Her Own” Campaign

    Image Credit: Courtesy of ThirdLove

    Co-founder Heidi Zak told attendees at the WWD Digital Forum in New York City on Sept. 13, that she founded the brand to solve her own in-between bra sizing problem, creating popular half-cup options in the process.

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