Pink Sweat Set by WildFox

This August’s Magic trade show in Las Vegas revealed that brands are done being trepidatious about designing for a post-pandemic world.
This August’s Magic trade show in Las Vegas revealed that brands are done being trepidatious about designing for a post-pandemic world.
The loungewear and easy-wearing staples of seasons past have receded from view, replaced by a crowded palette of bright hues, unconventional prints and motifs, and trend-forward silhouettes.
“Pink is everywhere,” Helfman said, noting that many of the season’s trends stem from pop culture.
Margot Robbie will star as Barbie in a live-action film slated for release next summer, and the buzz surrounding the project has already trickled down to mass-market retail.
Nearly every brand’s collection featured at least one core item in blazing hot pink, while many showcased matching head-to-toe ‘fits from blazers and trousers to skirt-and-blouse combos, as well as evening attire like sequined cocktail dresses and slinky slip dresses complemented by ‘90s-inspired, sky-high platform peep-toe heels.
“Consumers are asking for it right now,” Helfman said. “When you’re a trend-driven consumer who wears fashion as art, as a way to express yourself, you’re looking for pieces that are dynamic and exciting.”
Glamour-infused Western wear was also on display.
“You see a lot of cowboy hats now being paired with a modern bodysuit and jeans,” Helfman said by way of example.
“Beyonce just came out with her new album, Renaissance, which had a whole Urban Cowboy costume design,” she added.
The trend manifested across categories, from apparel to footwear and accessories.
Brands featured fringed suede jackets and vests, crystal-encrusted hats, blinged out denim jackets, and metallic, bejeweled cowboy boots.
Accessories like cowboy hats featured adornments like crystals, ribbons and chains.
With Covid travel restrictions lifting across the globe, consumers have been eager to plan their next adventures, Helfman said.
Appetites for jet-setting to far-flung locales are impacting spring styling.
“Whatever is trending on Airbnb is really affecting fashion,” she added.
Trend forecasters have been mining travel sites for insight into where shoppers plan to vacation—and what they’re likely to wear while they’re there.
“People are going to the Amalfi Coast, they’re going to Palm Springs,” she said, and that’s prompting a resurgence of resort wear, breezy matching sets, palm tree prints and beachy motifs.
Garments featured beachy prints like palm trees and ferns.
Chunky platform sandals and pillow-like EVA slides rounded out the out-of-office looks.
Slides with exaggerated midsoles were trending.
Thick foam slides in bright spring color ways complemented beachy apparel.
In a refreshing change of pace, spring’s standard ditsy florals were replaced with an array of funky, eye-catching motifs.
Painterly patterns, text-heavy collage prints, abstracted takes on flowers and palm fronds, and ‘70s-inspired swirls and color-blocking were present across dresses, blouses jumpsuits and matching sets, with nary a neutral in sight.
Brands showcased a diverse range of prints, even across the same collection.
Most brands featured garments with bright, arresting colors and unconventional patterns.
Eschewing traditional ditsy florals, labels opted for new takes on flowers and leaves.