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Anthropologie Gets Maximalist with House of Hackney

Though it may be best known for apparel, Anthropologie has made another investment in its home goods offering with a collaboration with British design brand House of Hackney.

The collection reflects House of Hackney’s maximalist approach to design, with rich floral and animal patterns on everything from dishes and candles to furniture and wallpaper. The line also includes bedding, lighting, serve ware, pillows, and more.

“Renowned for their opulent style and exquisite prints, we knew that collaborating with House of Hackney to rework traditional styles was exactly what our customer needed for fall,” said Mary Beth Sheridan, Anthropologie’s chief merchandising officer of home and beauty. “Each piece in the collection was carefully designed with a distinctive touch that both of our brands have become so well known for, and we are delighted to introduce both our new and dedicated Anthropologie customers to their adventurous point of view.”

House of Hackney was established by wife-and-husband team Frieda Gormley and Javvy M. Role in 2011. Since then, the brand has evolved to include a community of artists, designers and makers from around the world. The brand has a flagship store in London.

“At House of Hackney we believe that there are no rules when designing your home,” Gormley said. “We are excited to be partnering with Anthropologie on a collection of pieces that will inspire, excite, and encourage their customers to build spaces in their home that reflect who they truly are. We have always encouraged our customers to build homes where they can be themselves, and surround themselves with objects that bring them joy, and most importantly, grow with them, hopefully being passed down through generations to come.”

The House of Hackney partnership comes on the heels of Anthropologie’s collaboration with designer Mark D. Sikes, who launched his Poppy collection at the retailer in April.