Pottery Barn launched a new collaboration with interior design studio and shop, Pure Salt Interiors. The new Pure Salt for Pottery Barn rug line was designed by the Newport Beach, Calif.-based company’s co-founders, Aly Morford and Leigh Lincoln.
The collection includes 10 designs in various color ways, sizes and shapes, handwoven by artisans from around the world. The rugs retail from $299 to $6,099.
The Alanya rug is made of 100 percent hand-carded wool and features a juxtaposition of textures, with nubby boucle and a flat-weave border. The Caseres is a wool flat-weave with stitched stripes, and the Corfu also features a wool flat-weave design with a handwoven stitching technique. The Lycia has wool handwoven to create variation in the loops and textured boucle.
In jute, the Matira features a striped pattern with imperfect hand-stitched details, and the Navagio has a knotted construction that combines a loop pile and cut pile to create a stripe pattern. The Palma displays natural variations in its 100-percent jute construction, while the Parikia adds scalloped edges to traditional jute.
Finally, the Tavira rug is made of 100 percent linen and designed for layering and adding warmth to rooms.
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“This collection is inspired by coastal retreats, from relaxed beaches to classic seascapes, imbuing the natural beauty and sense of calm these environments bring us into your home through each handmade rug,” Morford said. “With a robust collection that combines earthy and natural roots with classic and elevated aesthetics, we created a line that feels both of-the-moment and effortlessly timeless—from two-toned boucle to jutes with scalloped border details and wool blends with statement stitching there is a rug for every taste and every home.”
This isn’t Pure Salt’s first foray into the rug category. Last fall, the company partnered with rug maker Momeni for a collection that included five designs. And while that collection gave Pure Salt more exposure in traditional furniture retailers and with interior designers, the Pottery Barn line will give the California designers wider consumer exposure.
“[Pottery Barn] products are a natural fit for the Pure Salt aesthetic and have been a go-to for our design projects for years,” Lincoln said. “We are thrilled to partner with them on this unique collection of rugs that further connects our brands and celebrate our shared commitment to creating products of exceptional quality, classic design, and fresh aesthetics. With a range of unique jutes, innovating wool blends, and 100 percent linen staples, these rugs are expertly crafted to wear well as they age, looking and feeling better throughout the years.”
Pottery Barn also brought an old friend back with new features this month. Hold Everything originally debuted in 1983 as a standalone retail brand by Pottery Barn parent company Williams-Sonoma, Inc., and the line became available at Pottery Barn in 1993. But in 2006, Williams-Sonoma discontinued the Hold Everything brand.
Last year, Williams-Sonoma revived Hold Everything with a line of kitchen pantry, shelf and refrigerator organizing products. Now the line returns to Pottery Barn with a new closet system, called Essential Closet.
The line includes organization options for both walk-in and reach-in closets, boasting 66 configurations and 25 components. The pieces offer a variety of shelf sizes, shoe storage options, drawer configurations, adjustable hanging rods, and solid and glass cabinetry options. The Hold Everything Essential Closet line is also GreenGuard Gold certified, meaning it’s free of toxic emissions.
“With the launch of Hold Everything Essential Closet, our customers seeking practical, beautiful organization and storage ideas now have a completely customizable solution available to them—in the design aesthetic and with the contract-grade quality and durability we know they love,” said Marta Benson, CEO of Pottery Barn Brands.
While Pottery Barn recommends professional installation for the closet systems, Hold Everything Essential Closet also comes with detailed instructional videos outlining installation of all the products. The videos are available on the Pottery Barn website. The company is holding a Dream Closet sweepstakes through March 2 to mark the launch, giving away a Hold Everything Essential Closet System to the winner.