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Mara Hoffman Lends Sustainable Design Cred to West Elm

Designer Mara Hoffman brings a dose of fashion cred to West Elm with the new Mara Hoffman Collection. Hoffman lent her design skills to the line, which includes 28 products across furniture, lighting, decorative accessories and textiles.

Known for revamping her production lifecycle in 2015 to improve sustainability, Hoffman focused on using environmentally friendly materials such as organic cotton and Forest Stewardship Council (FSC)-certified wood. Several pieces in the collection are also Fair Trade- and NEST-certified. The line pairs neutral tones and high-contrast black-and-whites, with prices ranging from $19.50-$799.00.

“Designers and artists can bring people into a place of greater ease and peace, rather than create more instability and waste,” Hoffman said. “West Elm and I share a clear alignment and ethos around care, approaching manufacturing with the least amount of harm—the planetary and human-centric side of creating.”

Mara Hoffman x West Elm

Hoffman isn’t the only one collaborating with West Elm. The retailer also partnered with office furniture startup, Branch.

The partnership, which is Branch’s first with a major retailer, will provide both commercial and residential West Elm customers access to a curated assortment of high-quality, ergonomic office furniture designed to accommodate the needs of both at-home workers and small- to medium-sized businesses. 

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The collaboration is the latest move in West Elm’s new Business to Business offering. The line will offer ergonomic office chairs, desks and benching solutions, lounge and conference furniture, and storage accessories. Customers can access these new offerings through West Elm’s Business to Business site, which features design tools to help customers visualize the items in their space. Commercial customers also can enroll in Williams-Sonoma, Inc.’s trade program, which provides eligible customers with members-only trade benefits and discounts.

“With our new West Elm Business to Business offering, business customers now have a simple and supported way to shop online for complete, floor-to-ceiling professional solutions for offices and all business types,” said Cheryl Carpenter, vice president, West Elm Business. “Branch caught our eye because we loved their designs, which are paired with value-driven pricing and contract grade quality. By including Branch in our West Elm Business offering, we can give our business customers great choices at affordable price points and fast delivery times.”

These new collections come at a time when West Elm has proved a solid performer for parent company, Williams-Sonoma, Inc. During the second quarter, West Elm delivered a 6.1 percent comp in the second quarter on top of 51.1 percent last year.

During its August second-quarter earnings call, Williams-Sonoma, Inc., CEO Laura Alber said the company is focused on three key areas of growth for West Elm in the third quarter: improving furniture in-stocks and lead time reductions; expanding depth in seasonal decorating, hosting and entertainment categories; and launching innovative collaborations across the brand. 

“With the ongoing success of our strategic initiatives, we remain confident in our ability to drive West Elm to become a $3 billion brand,” she said.