Inspiration for interior design styles often begins on the fashion runways, but some home goods companies aren’t content to merely wait for the trends to trickle down. An increasing number of home makers and retailers have partnered with fashion designers and companies for elevated new lines, from Lilly Pulitzer for Pottery Barn to the Gap Home collection at Walmart.
AllModern joins the fashion-forward crowd with a new partnership with celebrated designer Jason Wu. The AllModern x Jason Wu collection includes rugs, throws and pillows, available for a limited time at the AllModern store in Lynnfield, Mass., and online.
The collection draws inspiration from architecture and midcentury design aesthetics, as well as the work of artists Josef Albers and Mark Rothko. Geometric forms, abstract patterns, stripes and tonal textures in earthy hues appear throughout the collection, including on the hand-tufted 100 percent wool rugs.
“I went in with a very specific point of view: something elevated and textural, that can fit in many different types of homes. I really believe good design is all about intention and how well the details are considered,” Wu said. “[Design] doesn’t have to be a luxury. Over the last 10 years of my career I’ve wanted to think bigger, to think about how I can let more people be a part of the Jason Wu world and I’m excited to partner with AllModern to bring my designs into more homes.”
Wu hit the fashion scene in a big way, debuting his ready-to-wear collection in 2007 and then becoming a household name after former First Lady Michelle Obama wore a one-strap white chiffon gown by the designer for both of former President Barack Obama’s inaugurations.
But while Wu’s couture gowns sell for thousands of dollars, the pieces in the AllModern x Jason Wu collection start at $53.
“At AllModern, we believe good design should be the standard for all, not a luxury for the few. Jason Wu exudes this shared belief in everything he designs, and it made for such a natural, dynamic collaboration to bring this collection to the AllModern customer,” said Reena Person, general manager for Wayfair-owned AllModern. “Jason is a brilliant designer who brings a fresh interpretation to modern that’s versatile, accessible, and aspirational all at once. We can’t wait for our customers to bring these special pieces into their homes and enjoy living with them day in and day out.”