Banana Republic becomes the latest fashion brand to get into the home business with its new BR Home line. The collection includes a range of items, including bedding, rugs, pillows and decor using materials such as European linen, cotton cashmere and organic cotton.
“Our expanded home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, president and CEO of Banana Republic.
The BR Home collection builds on the brand’s Art, Curated by Banana Republic line, which launched last fall and features exclusive work from artists and photographers. For the BR Home line, the company tapped artisans and craftspeople from around the globe, including rug makers in the Atlas Mountains of Morocco.
“Discovery and self-expression are an integral part of our customers’ lives at home, work and away,” said Aaron Rose, head of commerce and experience, Banana Republic. “We know our customers care deeply about great style, design, and quality in all aspects of their lives, and we are excited for BR Home to be a central part of their personal lifestyle.”
Banana Republic’s sister brand, Gap, stepped into the home goods sector in 2021 with a partnership with Walmart for a line of furniture, bedding, bath, tabletop and decor pieces. Last summer, the collaborators launched the Gap Home Kids collection with more than 200 items.
The BR Home collection is available online and in select Banana Republic stores with items ranging in price from $40 for washed cotton pillowcase sets to $7,550 for handwoven rugs.