With the growing emphasis on wellness in the home, companies throughout the category have angled to find new ways to incorporate health-promoting technology into their products. The latest of these is home textiles maker Culp, which launches its wellness-focused line of upholstery with Nanobionic this week at High Point Market in High Point, North Carolina.
The line purports to offer muscle recovery properties through its Nanobionic mineral-based finish, which uses infrared technology to transform body heat into invisible waves of energy that flow back into the body.
“The demand for innovation continues to grow as consumers look for new solutions to improve
and enhance their everyday lives,” said Tammy Buckner, senior vice president of design and
marketing for Culp’s upholstery fabrics division.
Culp joins home goods companies such as Purecare bedding and Bear mattresses in launching products with recovery properties designed to improve wellness.
Nanobiotic’s technology is registered with the United States Food and Drug Administration (FDA) as a general wellness product. The company has partnered with an array of brands across categories, including La-Z-Boy and Fila.
“We are extremely excited to partner with Nanobionic to bring this new technology to the home furnishings industry,” said Iv Culp, president and CEO, Culp. “We believe incorporating the Nanobionic technology into upholstered furniture that consumers use each day can be a game changing solution for offering a performance product that now works to enhance the body.”