Boll & Branch expands its organic bedding offerings with a new line boasting materials “rarer than a flawless diamond.” The small-batch Reserve Collection is made with fibers from the top 0.04 percent of the world’s organic cotton, slow-spun to improve luster and softness.
Boll & Branch CEO and chief designer Missy Tannen said the company has been working on this collection since 2019, when they visited one of their factories and asked what it would take to create 100 percent sustainable fabric that rivals fine French and Italian textiles. To achieve that look and feel, the company used a limited run of the longest-staple organic cotton grown.
“While less than 1 percent of the world’s cotton meets Boll & Branch quality, only 0.04 percent [meets] Reserve’s,” Tannen said. “We made the threads ultra-fine by spinning them 25 percent longer than conventional mill time, and brought out the highest level of softness with our unique flame-based finish. This extra step eliminates the tiny frays on each thread, giving it the smoothest, silkiest hand-feel.”
The limited edition line, which is available for pre-order now and officially launches on Aug. 29, includes sheets, duvets, blankets, and quilts, all made with 100 percent organic cotton. The collection also includes alpaca throw blankets made with the animal’s finest baby hairs. Items range in price from $98 for a pillowcase set to $698 for a duvet set, and customers are limited to only purchasing two of any item.
Boll & Branch launched in 2014 after Tannen and her husband Scott heard about the devastating 2013 Rana Plaza garment factory collapse in Bangladesh, which killed more than 1,100 workers and injured more than 2,000. The couple wanted to create a bedding business that would operate differently, using sustainable materials with a transparent supply chain and fair-trade practices that protect farmers and factory workers.
Tannen said the Reserve Collection carries on that mission while elevating Boll & Branch to appeal to a luxury customer.
“We wanted to slow it down, go back to time-honored traditions and make things the right way,” Tannen said. “It’s why Reserve fabrics are limited in quantity—and absolutely worth it. In the end, you have a fabric that’s silky, lustrous, and softer than anything else you’ve ever felt.”