Macy’s taps into the “glamping” aesthetic of Arizona’s Shash Diné EcoRetreat with a new home goods line. Created in partnership with Shash Diné owner Baya Meehan, the line includes an assortment of products reflecting her Navajo heritage and the landscape of the Southwest United States.
“Home is not only the place that my ancestors have walked and lived, but the land that demonstrates Navajo hospitality at its finest,” Meehan said. “The outstanding natural beauty of nature itself and the connection with the land is meant to be felt throughout each piece designed and created for Macy’s.”
The Shash Diné for Hotel Collection includes quilts, comforters, blankets, kimonos, robes, towels and throws priced from $70-$500. Baya drew inspiration for the line from the natural environment surrounding her Arizona resort, incorporating traditional Navajo patterns and textures, including geometrics and matelassé finishes.
“Empowering and amplifying our collaborations with diverse-owned brands and designers is core to Macy’s social purpose platform, Mission Every One, and its commitment to building a brighter future with bold representation,” said Stephanie Muehlhausen, senior fashion director, home, Macy’s.
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Macy’s Mission Every One initiative has a goal of directing $5 billion of its spending by 2025 to people, partners, products and programs to create a more equitable and sustainable future. Within the initiative, the retailer launched The Workshop at Macy’s, a vendor accelerator program dedicated to diverse-, women-, LGBTQ- and veteran-owned companies. A previous collab saw Macy’s work with Monique Greenwood to launch an upscale home textiles collection channeling the luxury B&B founder’s tony aesthetic.
The company also made moves to improve circularity last year, partnering with the nonprofit Ellen MacArthur Foundation, which is focused on accelerating and enabling the growth of a circular economy by providing resources for circular design and connecting players across industries and institutions to facilitate circularity. Last year Macy’s also joined Fabscrap, a nonprofit in New York City that helps ensure that fabric waste is reused, upcycled, downcycled and recycled responsibly.
The Shash Diné for Hotel Collection is now available at Macy’s stores and on the retailer’s website.