For several years now, mattress companies have introduced beds touting recovery technology, designed to convert body heat into infrared energy and promote recovery from activity. Now bedding maker Purecare is getting into the recovery game with a new line of sheets and pillowcases made with Celliant Viscose.
The line, dubbed the Recovery Collection, uses Celliant Viscose fibers to promote circulation and regulate body temperature, while converting body heat into infrared energy. Studies have found that infrared therapy during the recovery period after activity can reduce inflammation and decrease soreness.
Developed by materials science company Hologenix and viscose manufacturer Kelheim Fibres, Celliant combines the benefits of viscose—lightweight, soft, breathable, moisture management—with infrared technology.
“Purecare is an early adopter and always one step ahead, it makes sense that they are among the first of our brand partners to launch Celliant Viscose,” said Seth Casden, Hologenix co-founder and CEO. “We are proud of our relationship as it enters a new phase and achieves further growth.”
The collection comes in queen, king, California king and split California king sizes for sheets and queen and king for pillowcases with five color choices: dove gray, ivory, clay, moss and sage. The Recovery Collection also is treated with antimicrobial silver product protection.
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“This is another step in a deep partnership that has been growing throughout the years as our companies have grown,” said Sarah Bergman, Purecare vice president of marketing and product development. “We incorporated Celliant technology into our pillows and sheets close to when it first became available and are excited about the award-winning sustainable solution that Celliant Viscose offers.”
Purecare will offer the Recovery Collection at retailers such as Mattress Firm, Badcock & More and Sit ’n Sleep, as well as online, for $65 for pillowcases and $385 for sheets.