After recently launching partnerships with bedding brands Rest Duvet and Silvon Home, Noble Biomaterials announced a new collaboration with home textile maker Standard Fiber. Standard will incorporate Noble’s Ionic+ mineral microbial finish in its home textile products.
Ionic+ uses positively charged silver ions, which are attracted to negatively charged odor-causing bacteria’s DNA, disrupting its respiration, cell division and replication process. The silver ions are permanently bound within polymer fibers so they won’t wash out over time.
Standard plans to incorporate Ionic+ technology across multiple home goods product categories, including mattress textiles, pads, toppers, and encasements; basic bedding and towels for consumer and institutional markets, as well as direct-to-consumer furniture brands across North America.
“Standard Fiber is consistently seeking out innovative performance technologies outside of the home textiles market to develop advanced sleep and home goods products for our customers in anticipation of consumer needs,” said Chad Altbaier, Standard Fiber CCO. “Known for being the leader in permanent antimicrobial solutions across the apparel, military and healthcare industries, we are delighted to partner with Noble Biomaterials and its Ionic+ mineral antimicrobial technology to develop new home textile products that incorporate Standard Fiber’s core Elements of Sleep: wellness, protection, design, comfort and sustainability.”
Ionic+ is designed to improve sustainability with its self-cleaning microbes, which result in fewer washings and less water and energy use than traditional home textiles. The technology is EPA registered, BPR compliant and OEKO-TEX Standard 100 Certified.
Noble Biomaterials has only recently made significant moves into the home category. The company primarily lent its technology to apparel for activewear, as well as the health care industry. In November, the company launched its Ionic+ Botanical antimicrobial finish, which uses an EPA approval-pending, renewable citric-based technology applied as a topical fabric finish that’s rated at 50 wash cycles. Noble is developing Ionic+ Botanical with select material development partners, including outdoor apparel and footwear brand Salomon, Crystal Denim, and home textiles maker Trident.
“Ionic is the perfect technology to meet Standard Fiber’s home textile objectives,” said Ian Pund, executive vice president, Noble Biomaterials. “Our goal is to allow our partners to innovate and create new product that change markets. Apparel brands have long taken advantage of Ionic+, and we’re excited to see how Standard Fiber leads home textiles.”