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Here’s Some Evidence That Amazon’s Owning Activewear

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Athleisure is hot, hot, hot: young consumers can’t seem to get enough Adidas, Nike and their ilk. And yet on Amazon, 57 percent of the men’s athletic brand bestseller listings in the first quarter this year were the retailer’s own brands. On the women’s side, 87 percent were private label. Amazon has never been content…

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