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Why Cotton Prices Will Likely Stay at Record Lows Even When Demand Returns

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

While there might be a pent-up demand if and when the global and U.S. economies are jolted back to life, there’s also going to be a glut of supply, meaning cotton prices likely won’t see any rebound from record low levels, Cotton Incorporated said in a new report. Many companies hit by the coronavirus pandemic…

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