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Why Cotton Prices Will Likely Stay at Record Lows Even When Demand Returns

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

While there might be a pent-up demand if and when the global and U.S. economies are jolted back to life, there’s also going to be a glut of supply, meaning cotton prices likely won’t see any rebound from record low levels, Cotton Incorporated said in a new report. Many companies hit by the coronavirus pandemic…

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