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Nike Remains Most Valuable Apparel Brand, While Zara Narrows In on H&M

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Despite recent HR and sales woes, Nike has maintained its title as the world’s most valuable apparel brands list, according to Brand Finance, a brand valuation and strategy consultancy. Nike came out on top of Brand Finance’s Apparel 50 list for 2018. The performance footwear and sportswear giant bested fast-fashion retailers H&M, Zara and rival…

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