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Nike Remains Most Valuable Apparel Brand, While Zara Narrows In on H&M

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Despite recent HR and sales woes, Nike has maintained its title as the world’s most valuable apparel brands list, according to Brand Finance, a brand valuation and strategy consultancy. Nike came out on top of Brand Finance’s Apparel 50 list for 2018. The performance footwear and sportswear giant bested fast-fashion retailers H&M, Zara and rival…

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