The fashion industry has circularity in its sights, but what will it take to make a sustainable shift away from a linear business model?
A new report from Sourcing Journal, sponsored by Cotton Incorporated, found that almost nine in 10 fashion companies have either existing or future plans to address circularity. And those in the industry see strong consumer demand for recycled and upcycled products. But despite this overwhelming support for closing the loop, there are still obstacles standing in the way of widespread, scalable change.
Among the top challenges is communication, since circularity is a concept that has numerous definitions. Cost is another concern, and insiders note hurdles in collecting and processing recycled inputs for reuse. Companies also have limited control over the full lifespan of their products once they are in consumers’ hands.
While individual brands or suppliers can take steps toward circularity, achieving more recycling and reuse will take cooperation and buy-in from all tiers of the supply chain to completely overhaul how the business operates.
Download the report to learn:
- Where companies are focusing their circularity efforts
- The role traceability will play in making circularity a reality
- How soft goods companies are tackling waste reduction
- Which parties should be leading the charge for circularity
- How long it will take for full adoption of a circular model