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2021 Denim Blueprint Report

Released as of

Report Info

In a few short months, there’s been plenty of change to go around, including a transition to a new presidential administration and the announcements of multiple vaccines to aid the global fight against COVID-19. While these changes are significant, denim brands have dealt with subtler shifts that reflect the evolving times, as buying habits now focus on a more casual, comfort-driven uniform while many shoppers continue to work from home.

The denim industry has adapted to these realities swiftly, with stretch jeans that prioritize softness, as well as loose-fitting silhouettes in place of body-skimming skinny jeans. At the same time, brands are continuing their commitment to incorporating the most sustainable fibers into their merchandise. Meanwhile stores have also had to adapt. Retailers are responding to the times with a focus on safety as they welcome shoppers back in.

Rivet’s Blueprint Report, sponsored by Coterie Digital and Project Digital, delivers a crash course on the state of today’s denim industry. While so much in the fashion industry (and elsewhere) has changed over the past year, one certainty remains—denim will always have its place.

Download the report to discover:

  • 21 trends set to impact the denim industry in 2021
  • A peek into the F/W 21-22 collections from top denim brands
  • The benefits of maintaining a wholesale presence in a world focusing more on D2C sales
  • The continued evolution of the fibers comprising jeans, including Repreve, CiClo and more
  • How denim stores are leaning into experiential flourishes and omnichannel tie-ins
  • Why brands like Levi’s, NYDJ and Good American are rounding out their collections with comfort in mind

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