The rules have changed.
Webster defines fundamental as “one of the minimum constituents without which a thing or a system would not be what it is.”
The fashion business is no longer what it was. While the building blocks of apparel retail have always been the same—deliver the right product at the right time to the right consumer—the roadmap for doing so successfully in this new landscape is vastly different—and still largely unchartered.
To thrive, the industry needs to adopt The New Fundamentals: the skills, processes and mindsets needed to address a fractured marketplace, demanding consumers, evolving technology and looming environmental concerns.
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