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H&M Puts Cactus Leather in Eco-Focused Kids’ Line

H&M’s latest kidswear collection features cactus leather and sequins made from plastic bottles.

The first children’s line from H&M’s Innovation Stories initiative pairs kid-minded designs with ecologically preferred materials and production processes. Dubbed “Imagine That,” the range splashes bright colors on retro-inspired prints and textures.

Available on, the seventh installment of the environmentally conscious collection includes streetwear-influenced silhouettes with a palette of pinks, purples and oranges, along with psychedelic prints and motifs.

Apparel items include a sequined skirt and cotton long-sleeve T-shirt.

Each piece contains recycled, organic or bio-based content, from a long-sleeve multicolor T-shirt made with a blend of organic cotton and Texloop recycled cotton, to a taffeta top made with recycled polyester sourced from textile waste. Other standouts include a skirt encrusted in sequins made from recycled plastic bottles, and an oversized faux fur coat, bag and hat made partially with Repreve ocean plastics. A pair of low-top lace-up sneakers, customizable with beads and charms, was made with Desserto’s cactus leather, sourced from regenerative nopal cacti in Mexico. Items in the collection range from $12.99 to $84.99.

“For our first independent Innovation Stories collection for kids, we wanted to embrace the boundless imaginations and experimental styling that is second-nature for young people as well as the mind-bending innovations at the forefront of fashion,” H&M concept designer Ella Soccorsi said. “Each versatile piece is designed to be styled in multiple creative and crazy combinations and to spark conversations about the cutting-edge technologies revolutionizing our world.”

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Items like a taffeta top and fur hat were made with recycled polyester inputs.

H&M launched Innovation Stories in early 2021 to showcase available material innovations, focusing on sustainable sourcing and production processes. In May, the company dropped the “Cherish Waste” womenswear capsule featuring upcycled silk and leather alternatives made from plant oil and other bio-based materials.