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How Amazon Shoppers Can Find Climate-Friendly Fashion

Textile Exchange, Oeko-Tex’s Made in Green label and the Cradle to Cradle Institute said they will participate in Amazon’s Climate Pledge Friendly, a new program announced this week to help customers discover and shop for more sustainable products.

Customers will now see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world. The Climate Pledge Friendly recognizes certifications that are widely used in the apparel and textile industry, include Textile Exchange standards such as Recycled Claim Standard, Global Recycled Standard, Organic Content Standard and the Responsible Wool Standard.

Amazon evaluated hundreds of external sustainability certifications and chose organizations that certify products that have demonstrated environmentally related sustainability benefits.

Amazon’s high bar for choosing certifications aligns with Textile Exchange’s commitment to rigorously and transparently certify consumer products,” Ashley Gill, director of standards at Textile Exchange, said. “Amazon’s new program will encourage brands and manufacturers to manufacture and source more sustainably, get certified and grow their product selection.”

The Climate Pledge Fund is investing in companies in multiple industries, including transportation and logistics, energy generation, storage and utilization, manufacturing and materials, circular economy, and food and agriculture. The selection for Climate Pledge Friendly includes grocery, household, fashion, beauty and personal electronics products, as well as other items from a range of categories.

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With a membership that represents leading brands, retailers and suppliers, Textile Exchange positively impacts climate through accelerating the use of preferred fibers across the global textile industry and is now making it an imperative goal through its 2030 Strategy: Climate+. Under the Climate+ strategic direction, Textile Exchange will be the driving force for urgent climate action with a goal of a 35 percent to 45 percent reduction in CO2 emissions from textile fiber and material production by 2030.

Oeko-Tex’s Made in Green label was also included as a certifying body. The label takes a holistic approach by testing products for harmful substances, verifying that manufacturers meet strict environmental sustainability standards and ensuring employers protect worker health and wellbeing.

“We are working to create more transparency along the textile and leather supply chain, and to make it easy for consumers to confidently choose safer, more sustainable products,” Oeko-Tex secretary general Georg Dieners said. “Made in Green by Oeko-Tex is the right partner for Amazon’s Climate Pledge Friendly program because our missions are aligned.”

In addition, Cradle to Cradle Certification is one of 19 product certifiers included on the site and the only multi-attribute standard within The Climate Pledge Friendly badge program.

William McDonough, “the father of the circular economy”, who worked with Amazon to develop the program, is also the cofounder of the Cradle to Cradle Design Framework.

“Cradle to Cradle certification provides a framework for product optimization based on the principles of designing with safe and healthy materials, using clean renewable energy and water, celebrating diversity, and eliminating the concept of waste,” McDonough said. “We love that Amazon is making it simple for customers to find sustainable products. Amazon’s new program will expand our reach and enable us to empower more brands to deliver safer and more sustainable products for the circular economy.”

Cradle to Cradle Certified products from Redkin, Wolford, G-Star Raw, and Frosch are included in the program.