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Archroma Introduces Color Atlas to Brazil, Furthers Sustainability Commitments

Archroma Color Atlas
Photo: courtesy of Archroma

Archroma is taking color technology and industry sustainability to new heights.

The global color company this week introduced its recently launched Color Atlas—a cotton poplin color library—to the Brazilian market and also announced progress made on its environmentally-friendly initiatives at textile trade show Febratex (Aug. 9-12).

“With our new Color Atlas tool, we believe we are redefining the concept of a color library for the textile industry,” said Brad McClanahan, head of service businesses at Archroma Textile Specialties. “We offer what we believe is a unique set of tools—through web-based software and customized services—for color selection, color development, color standards, and the communication of seasonal color palettes.”

Color Atlas by Archroma, which launched in May to provide existing Color Management customers with an advanced system, features over 4,300 new shades in six volumes that are available to stylists, designers, retailers and their suppliers for color creativity and management. An app is also available for smartphones, where users can get “color-on-the-go” by capturing images with a mobile camera, identifying similar Color Atlas shades and instantly buy color samples, just like the original Color Atlas digital platform.

The company also demonstrated its commitment to sustainability this week. Textile Specialties, one of Archroma’s business units, works with brands and facilities to establish environmentally-friendly standards for textile dyeing and finishing processes. In addition to developing sustainability standards, Archroma currently conducts product stewardships with programs including the Zero Discharge of Hazardous Chemicals (ZDHC).

“At Archroma we are dedicated to developing the latest technologies to deliver fashion trends in the most sustainable ways possible. We aim at helping brand owners and textile mills by letting them know how our colors are made, and how and where our raw materials are made,” Lawrence Dougall, head of sales for Latin America South and Brazil, said. “We are more than happy to share that information, not only with our customers, but also the final consumer.”