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Japanese Asahi Kasei Launches Eco-Responsible Stretch Fiber

Asahi Kasei, a Japanese company dedicated to creating a smart range of premium fiber brands, will debut two new brands at the Interfiliere Trade Show in Paris next month, one eco stretch fiber and an eco-friendly fabric for lingerie and nightwear.

Its Roica eco-stretch fabric uses more than 50 percent pre-production industrial waste material in its manufacturing, making it the first true eco-elastane available, according to the company. Roica also uses less energy, oil and water to produce and is certified with Environmental Compatibility by the Hohenstein Institute. Its properties provide for ideal heat setting, molding and dyeability.

The fabric delivers what the company calls an “advanced fit for living” because it is versatile and made with premium stretch material, making it ideal for intimates and shapewear. It also offers uses in run resistant formats, no-curl styles for fine jersey wear, chlorine resistance for swimwear and flame retardant stretch for uniform and interiors.

The other new release, a complimentary brand called Cupro, is made from cellulosic waste materials and the company describes it as “a touch of nature” for its softness, fluidity and comfort.

At Interfiliere Paris taking place this July 4-6, the company will showcase its Cupro line as lingerie and nightwear in satins, chambray, cotton-blends, voiles, georgettes, crepes, jacquards and yarn dyed patterns.

“Each have a smart, focused appeal, and together they neatly define a contemporary and responsible reality that is at the heart of Asahi Kasei,” the company said of its soon-to-be-launched lines. “Each help build a kind of ‘personal wardrobe’, one that holds all the performing clothes you need like a modern personal management solution where new smart materials change how you think and dress everyday.”