C&A has launched a new spring/summer 2023 collection made with Recover’s high-quality recycled cotton made from textile waste.
The recycled cotton accounts for 20 percent of the fabric in the European fashion retailer’s seven-piece collection. Items include floral tees, tank tops and crop tops with spaghetti straps.
The cotton fiber is at the heart of a four-year strategic partnership established by the two companies last year as the first step toward creating a more sustainable fashion industry. It underlines C&A and Recover’s commitment to circularity by combining recycled raw materials with powerful messaging on sustainability. The collection and its campaign are designed to educate consumers about circular fashion while providing them with stylish and affordable wardrobe choices.
Recover is a Spanish materials innovation company with proprietary knowledge spanning four generations. Deemed a pioneer in recycled cotton fiber, the increasingly global Recover aims for production yields with minimal environmental impact. In addition to Spain’s Evlox, Beximco in Bangladesh and ADM in Pakistan use Recover in their garment manufacturing.
Primark also collaborates with Recover, which last year got a $100 million minority equity capital investment to scale up its production. The investment was led by the Sustainability Investing business within Goldman Sachs Asset Management, which invested along with Recover’s majority shareholder Story3 Capital Partners.
“Collaborations with global brands such as C&A bring our vision of circular fashion at scale to life,” said Alejandro Rana, chief business officer at Recover. “and the necessary demand to make a lasting impact on the industry.”
The collection is available at stores around Europe and online at c-and-a.com.