Farfetch is taking steps to ensure that shoppers have access to services that prolong the life of their posh purchases.
The London-based luxury e-commerce company announced last week that it was joining forces with The Restory, a tech-enabled platform that offers aftercare services for luxury wares. Farfetch Fix, as the program has been dubbed, will allow the site’s shoppers to send in their shoes, bags and leather goods for repair and restoration by experts.
In order to use the service, Farfetch customers can book one or multiple repairs through the company’s website. The Restory is responsible for shipping the items to its London-based atelier, where a team of artisans inspects the goods for damage and wear and provides a quote for recommended fixes. Following the customer’s approval, the team completes the repairs and returns the items to the recipient’s preferred address.
“This partnership with The Restory will allow our customers to cherish their pieces for a little longer and hopefully also make more thoughtful purchases,” Tom Berry, Farfetch’s director of sustainable business, said in a statement. “As the fashion landscape continues to grow and evolve, The Restory proves how integral aftercare is.”
According to Berry, The Restory’s services have “transformed the market by creating a brand experience that combines the art of the craft with the power of technology,” empowering consumers to “invest in the brands they love, by providing trusted aftercare to make them last.” The mission to offer customers “access to the very best luxury restoration service” is part of an effort by the company to “champion initiatives that make fashion more sustainable.”
Farfetch said that extending the life of its luxury products through post-purchase service is an integral part of its strategy to become “more circular than linear” by 2030. “Growing services like Farfetch Fix that enable the circular economy is key to meeting this target,” it added. Late last year, Farfetch announced an ambitious set of sustainability goals including “beyond net zero” carbon emissions, a larger assortment of conscious products, and increased circularity. The company has been buying carbon offsets since 2019, and also launched its Second Life handbag resale program the same year.
Vanessa Jacobs, founder and CEO of The Restory, said she hopes the Farfetch Fix partnership will prompt consumers to consider moving toward more thoughtful patterns of consumption, and help “a global community of luxury enthusiasts fall in love with their favorites all over again.”