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Could These 15 Innovations Pave the Way for a More Circular Fashion Industry?

Biodegradable glitter, kelp fibers and ethical product apps are among a myriad of innovations that could accelerate fashion’s sustainable future.

Fashion for Good Plug and Play Accelerator, a 12-week startup accelerator based in Amsterdam that focuses on environmental and social impact within the fashion industry, has announced its third batch of startups.

Starting Monday, the startups will participate in a curriculum that involves mentorship from the Accelerator’s partners—which include Adidas, C&A, Galeries Lafayette, Kering, Target and Zalando—with the aim of positively reshaping the fashion industry’s materials, operations and products. Over the next three months, the Accelerator’s partners will prime the startups’ technologies and innovations for implementation at scale.

The Accelerator will also screen each startup for potential funding to support their business development initiatives. On June 14, the startups will graduate at the Fashion for Good hub in Amsterdam, where they will show their developments to industry leaders and potential investors.

For this set of startups, innovators represent varied fashion supply chain areas spanning alternative raw materials to sustainably designed business models, including biodegradable glitter startup BioGlitz and industrial upcycling platform Reverse Resources,

Bio-based materials

Batch 3 has some startups that are changing the bio-based materials game by re-imagining the fashion supply chain with natural and biodegradable innovations.

AlgiKnit is producing textile fibers expelled from kelp. The startup’s extrusion process yields a kelp-based thread that can be knitted or 3-D printed to minimize post-production waste. Algiknit’s final knitwear is also biodegradable.

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Kapok fiber fabrics and yarns are the ongoing project of Flocus, which aims to offer the fashion industry a more sustainable alternative to high-water-consumption fiber crops. A benefit of the kapok tree is that it is able to grow without the use of pesticides in arid soil and other difficult farming areas.

While other purveyors experiment with leather alternatives, Frumat is using apples to create a leather-like material. Unlike other industrial waste products, apple pectin could be used to develop eco-friendly materials that are durable enough for accessories and compostable after use. Apple pectin leathers can be dyed and tanned without the use of harmful chemicals.

Animal welfare remains a concern in the fashion industry and Provenance Biofabrics is re-imaging leather materials for a more sustainable outcome. According to Fashion for Good, Provenance bio-engineers a leather-like material by programming the self-assembly of collagen molecules.

Microfiber pollution has also been an issue area for the sector, and Mango Materials is offering biodegradable bio-polyester as a solution. Compared to conventional polyester used in most garments, Mango Materials’ bio-polyester—made from waste biogas (methane)—can biodegrade in landfills, wastewater treatment plants and oceans, minimizing fashion’s carbon footprint in the process.

Orange Fiber is turning citrus by-products into natural fabrics. The startup’s is making fiber by extracting the cellulose from fibers discarded processed oranges. Nanotechnology techniques enrich Orange Fibers with citrus fruit essential oils that provide an alternative to conventional fibers made with chemical processes.

BioGlitz is producing biodegradable glitter as an alternative to other manufactured garment materials. The eco-glitter, which is compostable, is based on a biodegradable formula made from eucalyptus tree extract.

Paptic is changing the game for retail shipping with its bio-based alternative packaging materials. Paptic’s materials, made from sustainably sourced wood fibers, have a much higher tear resistance than paper, can be recycled alongside cardboard and minimize the use of plastic packaging waste in the industry

Circular technologies

Circular technologies, including sustainable design software and microfiber filters, are also a prominent part of the Accelerator’s third batch of startups. has developed a software that connects circular design, circular retail models and closed loop recycling techniques so fashion brands can design sustainable garments. Circular apparel products feature a circularfashion.ID that provides information to customers and textile recycling companies about the garment’s material origins.

Adding to the circularity efforts, Nano Textile is leveraging technology to create an alternative to binder chemicals used in fabric finishing. Its technology uses a process called cavitation that embeds finishes directly into fabric. The technology is applicable to many types of products, including antibacterial finishes.

Customization is being re-imagined by Scalable Garment Technologies Inc., which developed a robotic knitting machine that uses 3-D modeling software to develop personalized seamless knit clothes. The machine is designed to digitize the production process of custom seamless knit garments and respond to consumers without wasting apparel materials.

Laundering garments could become more sustainable with PlanetCare’s microfiber filter for washing machines. Through membrane nanotechnology, PlanetCare’s filter can capture microfibers before they are released into wastewater.

As a fashion rental marketplace, Style Lend leverages AI and machine learning to match users based on style and fit. The service enables consumers to rent out garments and in return, reduce clothing discarded in landfills.

Reverse Resources is a platform that allows fashion brands and clothing manufacturers to engage in industrial upcycling. The software as a service platform enables garment factories to track and measure leftover fabric scraps, so they can be traced in their continued life cycles and reintroduced into the fashion supply chain.

For consumers concerned about the origins of their products, Good on You is a mobile app that provides fashion brands’ ethical ratings. Good on You’s rating system ranks fashion brands based on a 5-point score that leverages their certifications, publicaly available data and environmental impact.