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Fashion Positive Unveils Digital Tools for Circular Fashion

Fashion Positive is taking the wheel for sustainable fashion and its latest move could help industry members conserve resources and promote circularity.

On Monday, Fashion Positive, Cradle to Cradle Product Innovation Institute’s initiative, debuted a new set of online resources to accelerate environmental accountability in the fashion sector. The new website,, will enable brands, designers and suppliers to learn to certify materials, locate funding and guidance for achieving Cradle to Cradle certification and collaborate to develop new circular materials for a more sustainable industry.

“In order to affect true change as an industry, we need to expand the creation of circular materials to include everyone within the supply chain,” Cradle to Cradle president Lewis Perkins said. “Fashion Positive’s new tools will help fuel that progress by making this conversation possible, and, ultimately, facilitating action.”

On the site, visitors can learn how to create and engage with sustainable materials based on Cradle to Cradle’s guidelines. Upholding sustainability, Cradle to Cradle provides benchmarks for achieving material health, material reuse, renewable energy, water stewardship and social fairness. The website clarifies the certification process, enables visitors to share how they achieved certification, offers rewards to innovators and provides a support system for environmental progress. With additional funding and support from the Walmart Foundation, industry members can now collectively reduce fashion’s carbon footprint.

[Read more on Cradle to Cradle: Fashion Positive to Launch Priority Materials List]

Annie Gullingsrud, director of the Textiles and Apparel Sector for Cradle to Cradle, said Fashion Positive’s sustainable work has been primarily led by a group of major companies, including Eileen Fisher, H&M, Kering, and M&S. As a unit, the group is pioneering a circular materials movement by nearshoring their supply chains, reducing carbon emissions and implementing consumer recycling programs in stores.

“For more than a year, brands that have traditionally been competitors have worked together to drive positive change in the fashion industry by re-addressing the way we source, design and make apparel with the tenets of Cradle to Cradle and the circular economy in mind,” Gullingsrud said. “Working together, we can ultimately change the game for the whole industry by creating a set of ‘building block’ materials that anyone can use to make all fashion safe, circular, fair and affordable.”