After a successful June venture that reached an audience of 640,000 in two days, with streams viewed as many as 2.5 million times, Global Talents Digital is hosting its second fashion event, this time taking up the mantle of sustainability.
Building on the first event, which hosted 50 brands and fashion collaborations across eight virtual shows and 38 collections, the next edition of Global Talents Digital will host up to 100 fashion labels online from Sept. 4-6.
So far, 53 participants from 18 countries have already been selected for the event, though eligible designers that have been in business for up to five years can apply through Aug. 7. All entries will be reviewed by the Global Talents Digital board, and participants will showcase their collections and collaborations through recorded video presentations and livestreams.
During the event’s online exhibition, digital artists will present ideas on responsible consumption, while sustainable designers will conduct various workshops on creating clothes and accessories. This content mix is designed to inspire viewers to develop their own unique product by exploring sustainable concepts.
Designers will present their work in one or more areas: upcycling, recycling, ethical fashion, slow fashion and zero waste. Augmented reality will feature in every designer presentation, with various prints, 3D garments and motivating quotes accessible to viewers via QR codes. Additionally, the presentations will include a “see now, buy now” option, underscoring the need to merge content and commerce.
Global Talents Digital is the virtual edition of Global Talents, an event operated and produced by the Russian Fashion Council with the support of Fashion Fund, which was created to support up-and-coming talents from all around the world.
“In our project we expand the boundaries of sustainability, small local brands work within the ideology of sustainable development as they spend minimal resources on production,” said Alexander Shumsky, president of the Russian Fashion Council and Mercedes-Benz Fashion Week Russia. “The idea of the project is to take designers outside of Instagram for widespread attention of clients, buyers, celebrity stylists and the press.”
The first Global Talents Digital event, streamed on 100 websites, as well as Facebook, Russian social network VK and Instagram, was covered by 400+ fashion websites and magazines worldwide. The first iteration of the event was designed to blur the lines between physical fashion and the virtual world, leveraging the advantages of both. For example, real collections were presented by virtual models, while some virtual influencers presented their own digital fashion capsules alongside real designers.
Hannah Lane, director of partnerships at Redress, said the group is eager to “support emerging sustainable brands via this global digital event.”
“The negative affects of COVID-19 are being felt from the top to the bottom of the fashion industry financially, and, critically, environmentally—with a spike in clothing and textile waste,” she added. “Young design talents across the world are demonstrating ways to transform waste and create mindful collections that speak to a new generation of design-driven conscious consumers and this event gives them the platform to grow.”