H&M has collaborated with the Italian luxury brand Giuliva Heritage for a collection of timeless pieces with a focus on sustainability.
Giuliva Heritage is known for taking classic men’s wear silhouettes into a women’s wear world. The Giuliva Heritage founders, Margherita Cardelli and husband Gerardo Cavaliere, have teamed with H&M to create a line that has a modern take on Italian heritage, made from materials from sustainable sources.
In line with both brands’ commitment to circularity, the collection is made from recycled fabrics. It will be available in select stores and on HM.com.
Giuliva Heritage x H&M features traditional shirting, strong tailored blazers and contemporary trench coats in recycled wools, recycled polyester and organic cottons. Accompanied by flowing blouses, dresses and wearable coordinating separates, these looks offer a concise, classic wardrobe. Timeless tones of beige, navy, dusky blue and burgundy are featured, alongside pinstripe and plaid, with details such as cowl-necklines, bishop sleeves and high waists.
“It was wonderful to work with H&M on this collection,” Gerardo and Margherita said. “Together, we created easy transitional pieces with designs that stand the test of time. We were especially delighted to use recycled materials with every look. We have always been passionate about authentic, meaningful fashion that lasts and this collection undoubtedly captures that.”
Maria Östblom, head of design for women’s wear at H&M, said both teams were focused on creating “accessible and timeless pieces for the modern woman.”
“With H&M’s conscious fabrications and Giuliva Heritage’s enduring designs, we’ve created long lasting pieces that we hope our customers will pass down from generation to generation,” Östblom said.