Luxury women’s wear retailer Intermix is getting back to basics with its newest collaborative collection.
The company has revealed the launch of a curated edit of vacation silhouettes developed with agricultural non-profit Cotton Inc. Available on the Intermix e-commerce site, the line taps into the growing interest in resort travel over the winter months and makes use of “fashion’s most versatile natural fabric,” Intermix said.
Dubbed the “You’ve Been Upgraded” campaign, the collection features vacation-ready tops, skirts, dresses, jumpsuits, denim, matching sets and more, in bold, tropical prints and bright, warm colorways. The apparel assortment is complemented by accessories like jewelry, footwear and handbags chosen by the retailer.
As a part of the initiative, a mobile trunk filled with looks from the collection will make its way around Miami, finally posting up at the Bal Harbour Shops Access Suite near Intermix’s boutique from Dec. 16-19. Shoppers are invited to see the range, which includes looks from Zimmermann, Isabel Marant, Cara Cara and Cult Gaia, in person.
“Intermix is committed to sourcing with more sustainable raw materials, and we’re so thrilled to be launching our cotton collection with Cotton Incorporated,” Intermix CEO Jyothi Rao said. “With the holidays around the corner, our customers are excited for vacation and resort looks for their upcoming travels,” he added. Rao noted that the collection “mixes foundational and fun styles that will not only meet the needs for upcoming plans, whether it’s a honeymoon or beach vacation, but also make you feel good by getting dressed for a cause.”
According to Cotton Inc.’s director of brand partnerships, Marissa Barlin, the collection “taps into what shoppers are seeking now—versatile styles for all occasions showcasing cotton’s natural comfort and sustainable quality.”
Related Stories
“We are all ready to venture out and connect more with family, friends and celebrate life moments,” she added.
The debut of the You’ve Been Upgraded capsule, which ranges in price from $78 to $1,350, comes on the heels of the Intermix for Good Tour, a nationwide sustainability program that launched last month.
The effort aims to reduce waste through denim recycling through Cotton Inc.’s Blue Jeans Go Green program, which transforms old jeans into building insulation, thermal packaging insulation and pet bed inserts. Since its inception 15 years ago, the effort has repurposed 4 million pieces of denim. Shoppers who donate their old duds to the cause at one of Intermix’s 31 stores receive 20 percent off a new denim purchase.
The Intermix for Good Tour also partnered with sustainability-focused denim brands Re/Done, Retrofete and Agolde during October to facilitate beach clean-up initiatives on the coasts of California, New York and Florida.