More than 40 fashion designers will be presenting, and the event’s core theme will highlight the collaboration of technology and fashion to achieve and elevate sustainable production and consumption practices globally. The opening gala will be hosted by model and celebrity Bar Rafaeli and Tel Aviv Fashion Week founder Motty Reif.
“A decade ago, I started Tel Aviv Fashion Week in order to promote our local talent internationally,” Reif said. “For the past five years, we’ve been a driving force behind inclusivity in fashion, and now we are tackling the industry’s most pressing issue of our time and joining forces with Kornit in order to make production more sustainable.”
Fashion is leading the e-commerce revolution, with apparel representing the top category for online sales, but the industry remains mired in obsolete and inefficient manufacturing processes which, among other issues, are responsible for up to 25 percent of water pollution globally, the organizers said. Consumer behavior has permanently disrupted traditional fashion cycles and created a significant opportunity for on-demand production in the fashion world, they noted, achieving true sustainability by producing only what is sold, eliminating overstocks, cutting down on wasteful shipping and transport, and eliminating waste and pollution of natural resources.
Kornit Digital said its patented single-step process meets the on-demand needs of the fashion industry globally. Its processes and technologies are also safer and features eco-friendly benefits with water-based inks and fixations meeting rigorous retail standards for sustainability, it added.
Kornit Fashion Week Tel Aviv will give observers insight into the myriad ways technology empowers demanding fashion designers to achieve sustainability without compromising quality.
“For more than a decade, Kornit has led the charge for on-demand production, and our innovations ensure fashion designers can deliver brilliant designs, limitless color combinations, the finest hand-feel, and unparalleled durability, all while changing the game with production practices that are simultaneously more profitable, more responsive to spontaneous and shifting demand, and more eco-responsible,” Kornit Digital CEO Ronen Samuel said.
“I couldn’t be prouder to present an event that is widely recognized as a beacon for global movements and agendas, and demonstrate how diversity and individual expression can be enriched and celebrated hand-in-hand with our shared vision of a more sustainable world,” Samuel added.
Kornit Digital develops, manufactures and markets industrial digital printing technologies for the apparel and textile industries. Kornit delivers complete solutions, including digital printing systems, inks, consumables, software and after-sales support.
Founded in 2003, Kornit Digital is headquartered in Israel, with offices in the U.S., Europe and Asia Pacific, and serves customers in more than 100 countries.