It’s “About Damn Time” for Lizzo’s size-inclusive shapewear brand to get into the secondhand game.
One year after the Grammy Award-winning recording artist’s label launched under the ownership of TechStyle Group’s popular Fabletics brand, Yitty and its big sister worked with ThredUp to create a dedicated resale shop using the secondhand platform’s Resale-as-a-Service (RaaS) solution. Pre-owned Fabletics leggings, sports bras, and other workout apparel are available on the shop alongside Yitty clothing in good condition.
The agreement expands Fabletics’ existing Clean Out partnership with ThredUp from 2021 allowing consumers to resell their pre-owned items for shopping credit. On the Fabletics.Thredup.com microsite people interested in selling can create a prepaid shipping label, and dispatch their items in any shippable box or bag, including a Closet Clean Out mailer.
Consumers can use the store credit generated through sales online and at any of the 10 Fabletics and Yitty retail stores nationwide. ThredUp sellers can transition their sales credit to Yitty and Fabletics credit that’s valued 15 percent more than the cash payout. Fabletics and Yitty join the more than 40 brands, including J.Crew, Tommy Hilfiger, American Eagle and Madewell, driving secondhand sales through the RaaS platform.
“We are excited to extend our partnership with ThredUp and give a second life to Fabletics and Yitty products,” Fabletics CEO Adam Goldenberg said. “Resale is important to our business model and directly benefits our community, ongoing sustainability goals and the environment.”
ThredUp CEO James Reinhart said Fabletics “is an excellent example of a brand which started with a Clean Out program that resonated well with customers” that’s “expanding their program allowing customers to both trade in and purchase secondhand clothing directly.”
“One of the key ways we partner with brands through RaaS is helping them test, learn, and iterate so they can figure out what an effective resale program means for their customer,” he added. “We’re proud to help Fabletics grow their program as they double down on resale.”
In its resale report released earlier this month, ThredUp projected that the U.S. secondhand apparel market will reach $70 billion by 2027, and $350 billion globally. Resale showed quintuple the growth rate versus the broader retail market last year to reach $39 billion, and projections call for 26-percent growth. ThredUp’s RaaS platform launched 88 branded resale programs in 2022, a 244-percent increase from 2021.
“Resale is starting to blossom globally, with many of the largest retailers in the world adopting more circular business models,” Reinhart wrote. “We are still in the earliest days of inventing how resale can reduce the ongoing production excess in the apparel industry, and I don’t see a world where we’re going back to the way it used to be.”