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LVMH Partners With Canopy to Strengthen Forest Conservation Commitment

LVMH said it was celebrating European Green Week by announcing a partnership with environmental not-for-profit Canopy.

LVMH’s commitments include ensuring its supply chains for paper, paper packaging and fabrics are free of fiber from the world’s Ancient and Endangered Forests by the end of 2022, and influencing its supply chains to protect the world’s remaining forests and endangered species habitat.

“LVMH’s Initiatives For the Environment Program (LIFE 360) recognizes and celebrates the importance of the world’s Ancient and Endangered Forests as key to the world’s biodiversity and our ability to address climate change,” said Hélène Valade, environment development group director at  LVMH. “We are pleased to be a CanopyStyle and Pack4Good partner, an integral step as we continue to ensure the highest environmental performance for our products and supply chains.”

In addition, LVMH and its brands will also support the development of next generation solutions. These circular economy alternatives include smart design and game-changing innovations such as the use of agricultural residues, recycled textiles and microbial cellulose to manufacture paper, packaging and textiles instead of endangered forest fiber.

LVMH said Canopy has a 20-year track record of harnessing the purchasing influence of large brands to advance environmental protection and transform supply chains. Canopy’s Pack4Good and CanopyStyle initiatives work in partnership with brands to change supply chains, save forests and bring alternative solutions from the margins of the marketplace to the mainstream.

“4.8 billion years of evolution has delivered us all an extraordinary natural inheritance that no one can afford to waste,” Nicole Rycroft, executive director of Canopy, said. “We are thrilled that LVMH and all of their iconic maisons are now working with Canopy to add conservation of the world’s priceless forests and climate to their legacy.”

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LVMH, as a key partner of the UNESCO MAB (Man and the Biosphere) program, recently announced the launch of a joint project to combat deforestation in the Amazon, which is a major threat to the region’s precious ecosystems. This initiative is part of the company’s LIFE 360 program through which it is committed to contributing to the rehabilitation of 5 million hectares of habitat for flora and fauna across the world and to limiting the environmental impact of its activities.

LVMH also announced the deployment of regenerative agriculture programs for strategic agricultural raw materials such as grapes, cotton, wool or leather by 2030, as well as a contribution to the collective effort to regenerate ecosystems and preserve particularly endangered plant and animal species.

The fashion initiative CanopyStyle now includes 482 brand partners, representing more than $741 billion in annual revenue. With Canopy’s brand collaborators, the initiative is leading the fashion industry to a supply chain revolution, catalyzing next generation solutions, and engaging in collective advocacy that advances forest conservation and climate action.