A new partnership is furthering LVMH‘s range of creative circularity solutions and advancing its commitment to the circular economy, a major pillar promoted through its LIFE (LVMH Initiatives For the Environment) 360 program.
Founded in 2020, French startup Weturn has created a recycling chain dedicated to transforming unsold textiles, rolls of fabric and offcuts from major fashion firms into new quality yarns and fabrics that are 100 percent traceable and European-made.
Weturn’s initiative allows fashion companies to recycle their unsold products protected by intellectual property, after considering donation and reuse solutions, to create new eco-designed textiles. Weturn works with several LVMH Group brands to support them in recycling their textiles and to help them reuse these recycled materials in future products–packaging, accessories, fabrics for workshops, uniforms for teams or research projects for integration into ready-to-wear products–intended for the original brands or other labels and designers.
LVMH has set several objectives through its LIFE 360 environmental program. By 2023, the company will build on and amplify the main advantage of luxury products, their durability, by relying on sophisticated repair services and upcycling or reuse of precious materials such as leather and fur, as well alternative materials. By 2026, LVMH is committed to transparency with respect to its customers, with all new products equipped with a dedicated information system.
By 2030, 100 percent of the company’s new products will follow an eco-design approach, with a controlled environmental footprint, from the extraction of materials to their processing. In addition, 100 percent of strategic supply chains will have a dedicated traceability system.
“We are delighted that the LVMH group is partnering with Weturn, which offers innovative solutions in the field of textile recycling,” Hélène Valade, environment development group director at LVMH, said. “This partnership allows us to take a new step toward achieving our ambition in the field of creative circularity, which is one of the four strategic priorities of LIFE 360, our environmental policy for the next 10 years. As our designers continue to integrate more and more upcycling into their collections, as the Nona Source platform enables them to obtain high-quality unused fabrics and leathers, and as CEDRE intervenes in the end-of-life of products, Weturn offers our maisons the opportunity to recycle their unsold finished products, branded fabrics and textile packaging in the form of spools of thread. This creates a complete ecosystem around creative circularity, which is a source of inspiration for our designers.”
CEDRE is a company specialized in waste collection. Its pioneering approach was integrated into LVMH’s environmental strategy in 2011 with improvements in the eco-design of packaging, certification of raw material sourcing and waste reduction at its sites.
Sophie Pignères, founder of Weturn, said after a year dedicated to creating a new recycling chain, “we are proud to join the circular economy market by working to recycle unsold and protected products alongside prestigious maisons such as those of the LVMH group.”
Weturn was created last year with an eye on the coming French AGEC (anti-waste for a circular economy) law, which will prohibit the destruction of new and unused textile materials by businesses starting on Jan. 1, 2022. The company offers a service that is dedicated to textile recycling that allows major fashion companies, textile professionals and manufacturers to recycle their stocks, production offcuts and IP-protected products into new quality yarns and fabrics.
Weturn has created an exclusive recycling chain that gives its customers access to a network of logistics specialists, recyclers, spinners and textile manufacturers united around a common goal to conserve resources and raw materials by prolonging their life span.
By combining digital sorting and low-cost collection tools, Weturn develops and distributes new, high-quality recycled raw materials at competitive prices aligned with the market. The model allows compensation for an entire new sector and opens up new economic perspectives for recycling.