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Mango, Zalando Among 40 New Canopy Pack4Good Joiners

Committing to revolutionizing their packaging supply chains to protect global forests, 35 brands, three producers and two innovators, including online fashion and lifestyle platform Zalando; fashion brands Mango, ba&sh and Ardene, and luxury shoe brand Nicholas Kirkwood have joined environmental organization Canopy’s Pack4Good initiative.

Pack4Good works with global brands and innovators to address the massive and growing forest footprint of paper packaging. Canopy noted that each year 3 billion trees are cut down to produce paper packaging, while scientists have urged greater conservation and restoration of forests as vital components in addressing the climate and biodiversity crises. Now, these brands bring the total number of Pack4Good partners to 317 working together to heed that call and speed much-needed Next Generation Solutions to market.

“The importance of keeping forests intact is critical to help regenerate ecosystems and promote biodiversity,” Beatriz Bayo, Mango’s head of CSR, said. “Mango is committed to be a part of this mission and we are happy to join Canopy to work towards this common goal. Consequently, Mango is working to ensure that our packaging and the origin of the fibers of our products don’t come from vital forest ecosystems.”

Canopy said Next Gen Solutions utilize alternative fibers, including agricultural waste, to make strong, attractive and versatile packaging, while taking pressure off forests, lowering carbon emissions and enabling a circular economy.

Committing to revolutionizing their packaging supply chains to protect vital forests, 40 firms have joined Canopy's Pack4Good initiative.
Pack4Good works with global brands and innovators to address the massive and growing forest footprint of paper packaging. Courtesy

“The companies joining Pack4Good are demonstrating the type of out-of-the-box leadership we need to see across the board–innovative thinking to transform unsustainable paper packaging supply chains, scale-up solutions, and save forests,” said Tamara Stark, Canopy’s campaigns director. “I’m excited to see progressive business leaders taking action to move these groundbreaking solutions from the margins to the mainstream.”

Pack4Good partners joining the initiative are committed to ensuring that, by the end of 2022, all their packaging is free of Ancient and Endangered Forests, designed to reduce material use, maximizing recycled and alternative Next Generation fibers and using FSC-certified wood when virgin forest fiber continues to be used.

Canopy launched the Pack4Good initiative in October 2019, and its partners include fashion brands, beauty and personal care brands, printers and telecommunication companies as well as Next Generation Solutions providers.