Microban International Ltd., a specialist in textile odor control and prevention, has introduced Scentry Revive, an odor control product expected to significantly reduces the need for laundering.
Made to be used for items ranging from workout clothes and footwear to athletic gear and bedding, Scentry Revive neutralizes body odor even after wear or use, offering the convenience and sustainable element of washing less and saving water.
The apparel odor protection promises to last four to five consecutive wears and its footwear odor control protection up to one year. Scentry Revive claims to maintain its freshness through up to 50 home launderings.
The product was designed to address the market need for a durable, high capacity and cost-effective between-wash odor control solution that controls what the company called the “permastink” that can build up in polyester fabrics over time, especially those items that cannot be washed often.
“With Scentry Revive, Microban has applied our considerable expertise and scientific acumen to address this pervasive industry need head-on, creating such powerful freshness that even customers can smell the difference.” Lisa Owen, vice president of global textiles at Microban International, said.
Suitable for use in polyester, Scentry Revive is said to trap and neutralize odor by permeating the fabric to form a protective barrier. This patent-pending technology can be easily integrated into existing dyeing and finishing processes, Microban said, while also delivering key sustainability benefits of critical importance to buyers, including water and energy savings, through the reduced need for laundering.
Since it prevents the odor build-up that causes consumers to discard apparel, footwear and gear prematurely, Scentry Revive effectively extends the life of a product treated with it, keeping items out of landfills, the company noted—another key sustainability goal, since textiles are a key contributor to landfill waste.
Scentry Revive has undergone stringent odor-panel testing and scientific analysis to prove its efficacy, according to the company, and it’s now available through Microban and its distribution partners.
“Scentry Revive offers consumers the ultimate in freedom and flexibility, allowing them to live more and wash less while enjoying the confidence that comes from guaranteed freshness and comfort,” Owen added. “We believe there will be great market demand for this product, and we are eager to start conversations with brands and manufacturers.”
With brand partners like Calvin Klein, Fila, Teva, Reebok, Puma, Terramar Sports, New Balance, Spanx and Under Armour, Microban’s portfolio of textile odor control technologies also includes AEGIS, Scentry, SilverShield and ZPTech.
Microban is headquartered in Huntersville, N.C., with operations in North and South America, Europe and Asia Pacific.