Sustainability has become a huge trend in the mattress industry, and Nest Bedding announced plans to up its eco-conscious game with a renewable mattress line.
The new line will allow consumers to extend the life of their mattress by exchanging the comfort layer on select mattresses from the brand’s lineup. The renewable mattresses are engineered to last two to three times longer than typical mattresses, as customers will be given the opportunity to redeem a new, free layer within their 365-night trial, or any time after purchase.
“Reducing waste and remaining as sustainable as possible have been commitments for us since day one, so as we launch the world’s first renewable mattress program, we feel even closer to achieving our larger goals,” said Christian Alexander, chief operations, marketing and business development officer for Nest Bedding. “We’re thrilled to continue to make innovative and eco-conscious solutions even more accessible for our customers.”
The renewal program applies to three mattress styles: the Sparrow (hybrid memory foam), Owl (natural latex hybrid), and Finch (natural latex). When customers want to change the layer, they contact customer service and have it delivered to their home, where they can slip it inside the mattress.
This new program comes at a time when consumer interest in sustainable furnishings is reaching an all-time high. According to a recent consumer survey from the Sustainable Furnishings Council, 90 percent of respondents would choose eco-friendly furnishings if they like the style and the price is affordable. And respondents were willing to pay up to five to 10 percent more for sustainable furnishings. The Nest renewable line ranges from $1,699 to $2,099 for a queen.
Along with the renewal program launch, Nest Bedding is also refreshing select mattresses with updated designs and names that relate closely to the company’s overall mission and origin, while extending the trial period for consumers, from 100 nights to 365 nights.
Nest Bedding’s products are available via the Nest Bedding website, from online retailers such as Amazon and Walmart.com, and at the company’s 10 showrooms throughout the country.
Nest’s new offering comes as rival Casper Sleep is returning to private ownership after an ill-fated public-market debut one month before pandemic lockdowns took hold last year. The original bed-in-a-box company has seen its market cap steadily shrink prior to and following its IPO. New York City-based private equity firm Durational Capital Management is paying a 94 percent premium on Casper’s Nov. 12 share price.