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Pacific Peak is Gen Z’s Movement for More Sustainable Fashion

Millennials aren’t the only shoppers calling out the fashion industry’s environmental flaws.

Pacific Peak, as sustainable activewear company run by students, is demonstrating that a more environmentally-friendly fashion industry is possible in the future. With the successful launch of its first 100 percent recycled material apparel collection, Pacific Peak is igniting advocacy among Gen Z apparel consumers.

“Our generation may be the last chance to solve this crisis and we will not be given a second chance,” said Pacific Peak founder Sean Kim. “We wanted to create a movement that changes this perception of environmental issues among teenagers and believed that a sustainable clothing line that gives back to the environment would be very effective.”

In December 2015, Kim established Pacific Peak to minimize the apparel industry’s carbon footprint and inspire teens to make more environmentally-friendly clothing choices. Along with peers Will Kantaros and David Tsai, Kim took Pacific Peak beyond their boarding school campus and developed an online presence.

Pacific Peak partnered with Recover Brands, a recyclable apparel company, to design their first items. With the Recover Brands collaboration, Pacific Peak created two shirts from post-consumed plastic bottles and industrial cotton scraps.

Along with the shirts, Pacific Peak launched its first 100 percent recycled material apparel collection for Fall 2016. Apparel items in the collection include a wolf logo short sleeve recycled tee, a circle logo short sleeve recycled dry tee, a sailboat cotton long sleeve pocket tee, an athletic short sleeve tee and a sports tech blend long sleeve tee. All clothing items are priced between $20 to $30 and made entirely from recycled materials.

Last month, Pacific Peak concluded its Kickstarter campaign funding and raised over $9,000. With community support, Pacific Peak hopes to expand its recycled material clothing collection and grow its international reach. In the coming years, the company also plans to open its own recyclable material production facility.

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Although Pacific Peak is off to a good start, Kim emphasized how important it is for other apparel companies to step up their game and influence teens to purchase more sustainable clothing.

“Clothing brands must educate today’s youth about what is happening around the world regarding environmental issues,” Kim said. “Especially emphasizing on small choices that could make large differences, such as purchasing products made from companies that are environmentally sustainable.”

If teens were to purchase more sustainable apparel today, it might not only facilitate a better fashion industry, but impact humanity in years to come.

“You are not representing a specific logo or a demographic when you wear Pacific Peak,” Kim said. “You are representing a movement that will one day re-shape the way teenagers view environmental issues.”