On Wednesday, the outdoor retailer slammed the Trump administration’s recent executive order, which could potentially result in the removal of protection for many national monuments.
“As stewards of America’s federal public lands, the Trump administration has an obligation to protect these most special wild places. Unfortunately, it seems clear they intend to do the opposite,” Patagonia CEO Rose Marcario said. “We’re watching the Trump administration’s actions very closely and preparing to take every step necessary, including legal action, to defend our most treasured public landscapes from coast to coast. “
Released on April 26, the Presidential Executive Order on the Review of Designations Under the Antiquities Act, discussed how monument designations that are undergoing less public outreach and coordination with local, state and tribal officials could prohibit energy independence and restrict public access to the use of federal lands and future economic growth. Under the order, the secretary of state will consult authorities about troubled national monuments and send an interim report to Trump within the next 41 days.
This isn’t the first time Patagonia has taken an environmental stand this year. In February, Patagonia and outdoor company Polartec, boycotted the Outdoor Retailer trade show in response to Utah Gov. Gary Herbert’s decision to rescind the Bears Ears National Monument designation. Patagonia said the outdoor recreation industry generates $12 million in consumer spending and contributes over 100,000 jobs to Utah’s economy. Failing to protect public lands could result in a loss of business for many outdoor brands, including Patagonia, who outfit consumers for the enjoyment of the outdoors.