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Reformation, Cosabella Make Sustainability Sexier With Eco-Lingerie

Reformation has gotten into bed with Cosabella.

The L.A. ethical brand and the luxury lingerie purveyor have bosom-buddied up to debut a sustainably sexy line of underpinnings cut and sewn in Italy using recycled materials.

Launched Tuesday, the eight-piece capsule collection includes lace-festooned underwire bras, bralettes, thongs, briefs and a bodysuit in five colorways: black, poinsettia, ivory, mist green and raspberry.

The pieces incorporate more than 50 percent castoff textiles that would otherwise have been tossed in a landfill, Reformation noted in a statement. All trims and fabrics have been Oeko-Tex certified, meaning they have been tested and determined to be free from unwanted substances that may harm people or the environment.

“Reformation has long admired Cosabella’s legacy in the lingerie industry,” Yael Aflalo, founder and CEO of Reformation, told Sourcing Journal. “At Reformation, we design products for women who want to feel beautiful and live sustainably and we’re so excited to have partnered with Cosabella on a line of sustainable lingerie to help us do that.”

Lingerie “will never be the same,” echoed Guido Campello, co-CEO of Cosabella.

“Yael’s vision and mission in leading sustainability aligns beautifully with Cosabella’s focus on innovation, consumer needs and constant progress in the apparel industry,” Campello said. “Reformation’s production standards are in-line and most deserving of Cosabella’s made-in-Italy production. It has been our pleasure to lead the sustainable evolution in lingerie with Reformation through this collaboration.”

The collection is available exclusively through Reformation’s website, with prices that range from $24 to $98.

This isn’t the first time Reformation has collaborated with another brand. In October, the It Girl darling snuggled up with New York City’s La Ligne on a selection of stripe-happy sweaters derived from recycled cotton and polyester. That same month, Reformation partnered with By Far from Bulgaria to take its first steps into footwear. The result? A ‘70s-glam line of boots, mules and pumps made from deadstock leather and suede “rescued” from luxury boutique tanneries in Italy.

Reformation has previously linked arms with the likes of Nasty Girl, Net-a-Porter and Patagonia, too.