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Why Champion’s Hosting a Hoodie Swap

Champion is giving shoppers the chance to get their hands a new hoodie by trading in one they already own.

The North Carolina-based sportswear brand will stage its inaugural Hoodie Swap on Nov. 19, where consumers can trade in any pre-owned hooded sweatshirt for a new Champion hoodie at participating retail stores and outlets.  

Champion’s invention of the hoodie 80 years ago bridged the gap between athletic attire and casual apparel. “The Champion Hoodie Swap rewards our fans, letting everyone trade in any pre-owned pretender hoodie for a free Champion hoodie,” vice president of global marketing John Shumate said. “It’s our way of celebrating Champion’s role as a style icon.”

Hanesbrands-owned Champion said it will donate all of the hoodies consumer turn in to Refried Apparel, a sustainable lifestyle brand that aims to upcycle reclaimed materials into new products from sweatshirts and bucket hats to duffle bags and outerwear. The Massachusetts manufacturer produces all of its products in the U.S. and partnering with brands and retailers to reclaim deadstock inventory. It has helped colleges and football teams manage the inventory waste resulting from unsold merchandise.

The hoodie swap advances Champion’s efforts to promote reuse. Last year, the Amazon Fashion collaborator partnered with The Renewal Workshop on a capsule collection of refurbished hoodies and apparel.

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Champion has also tapped musical artist Saweetie to serve as its first global culture consultant. The rapper will be the first to swap a pre-owned hoodie at Champion’s store in Los Angeles and kick off the country-wide event.

“I’ve been a fan of Champion since high school when I fell in love with the comfort, style and fit of my first-ever Champion hoodie,” Saweetie said. “As a collector of hoodies, there’s nothing like the quality of a Reverse Weave. I’m excited to be a part of the brand’s Hoodie Swap to help outfit the nation in this iconic staple.”

The nationwide swap will take place from 11am to 2pm local time, and is limited to one swap per customer. Champion locations across California, Louisiana, New York, Massachusetts, Colorado, North Carolina, South Carolina, Maine, Delaware, Michigan, Pennsylvania, Florida, Philadelphia, Nevada, Illinois, Texas, New Hampshire, Indiana, New Jersey, Virginia and Washington will take part in the campaign and activation.