TechStyle Fashion Group, a global fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, on Tuesday announced an ongoing partnership with Good360, a specialist in product philanthropy and purposeful giving.
Advancing TechStyle’s commitment to philanthropy and sustainability, the new partnership kicked off with a donation of approximately $1.5 million worth of JustFab and ShoeDazzle apparel to nonprofit organizations serving families in need.
“Amidst the COVID-19 pandemic, it’s become clearer than ever that as industry leaders, we have an important responsibility to protect our environment and communities,” Meera Bhatia, president of expert services at TechStyle Fashion Group, said. “At TechStyle Fashion Group, we are always looking for new and impactful ways to lessen our environmental burden, while being mindful of our commitment to philanthropy. We look forward to working with Good360 to donate clothing on an ongoing basis to those who need it the most.”
TechStyle’s commitment to donating good-condition returns in partnership with Good360 is part of a series of recent initiatives dedicated to addressing waste in fashion, while reducing the company’s impact on the environment. TechStyle has also partnered with Soles4Souls in the past, donating footwear to provide relief to families in need, as well as donated unused fabric scraps to Marimole, a textile waste recycling company.
TechStyle brands have also increased their efforts to address the fashion industry’s challenges around environmental sustainability. This year, Fabletics, TechStyle’s activewear brand, which has established carbon neutrality at all of its stores, transitioned away from plastic shipment bags to recycled, biodegradable and reusable polybags. In celebration of Earth Day, the brand launched an eco-conscious capsule collection made entirely from recycled and upcycled materials.
TechStyle most recently completed a long-term project to eliminate all paper packaging slips from shipments globally.
Good360’s mission is to transform lives by providing hope, dignity and a sense of renewed possibility to individuals, families and communities impacted by disasters or other challenging life circumstances. Good360 has distributed more than $9 billion in donated goods around the world, helping its network of more than 90,000 prequalified nonprofits strengthen communities and improve the lives of millions. Good360 has partnered with corporate donors such as Walmart, UPS, Amazon, American Eagle Outfitters, Gap Inc. and Levi Strauss & Company.