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What is Better Cotton Anyway?

Better Cotton is gaining popularity in the raw materials sector and many in the industry still don’t quite understand the initiative or how to incorporate it to improve sustainability in supply chains.

The Better Cotton Initiative (BCI) is a project aimed at defining a more sustainable way to grow cotton and the organization has been working in cotton growing regions of the world since 2010 to promote measurable and continuing improvements for the environment, farming communities, and their economies.

In an effort to uncomplicate the Better Cotton concept, Robert Antoshak, managing director of Olah Inc. will conduct an interview with Patrick Laine, CEO of the Better Cotton Initiative, and Michael Kobori, vice president of sustainability for Levi Strauss & Co. on Thursday, Aug. 13 at 7:30 a.m. CDT.

The topic on the table will be: What is the Better Cotton Initiative and What Does This Program Mean For Cotton Growers?

“The interviews will be a chance for cotton growers to learn about the Better Cotton Initiative and the interest brands and retailers have in sustainable production. In turn, the program will provide the opportunity for sourcing executives throughout the industry to learn about cotton production,” Antoshak said. “By doing so, it’s our hope that program will help bridge an educational gap between both ends of the cotton textile supply chain.”

In addition to the interviews, a panel of cotton experts will discuss the cotton market, crop conditions, domestic demand, exports and farm policy.

Panelists will include O.A. Cleveland, professor emeritus, Mississippi State University, H.W. “Kip” Butts, senior cotton analyst, Informa Economics, Jarral Neeper, president, Calcot, Ltd., Dr John Robinson, Professor and Extension Specialist/Cotton Marketing, and Patrick McClatchy, executive director, Ag Market Network.

“Retailers look for sustainable products to not only meet the demand of their customers but also to encourage their supply chains to produce in an efficient environmentally manner,” Antoshak said.

To listen live, call 1 (712) 775-7085 and enter code 969119, or listen live at An archived recording will also be available at You can submit questions through Facebook (AgMarketNetwork) or Twitter (@AgMarketNetwork).