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augmented reality

A rendering of the Herschel Novel duffel via the Vertebrae Axis platform.

Success Story: AR Tech Lifts Mobile Conversions 49% at Herschel Supply Co.

On Friday, sneaker marketplace GOAT launched a virtual try-on tool through its app allowing users to "wear" rare Nike Air Max silhouettes.

GOAT Has Virtual Tricks Up its Sleeve for Nike Air Max Day

Two years after shuttering 2,100 U.S. locations, affordable footwear retailer Payless opened what it expects to be the first of 300 to 500 stores.

Payless’ Tech-Driven Brick-and-Mortar Revival Kicks Off in Miami

Stall & Dean teamed up with Mo'tour for the first installment in its Negro Leagues collection

Stall & Dean Revamps Brand With Baseball History-Focused Capsule

The hype of 5G wireless technology is catching on within retail circles, with 77 percent of the industry’s decision makers indicating that businesses that do not adopt 5G will fall behind their peers, according to a Verizon Business survey.

Why 5G Could Be What Retailers Need to Recover in 2021

Hennes and Mauritz's innovation lab teamed with AR/VR firm Nexr Technologies to develop an in-store “digital fitting room" in German stores.

H&M to Pilot ‘Digital Fitting Room’ This Summer

Canada Goose uses AR and computer-generated imagery to illustrate its first-ever fashion capsule with rising Chinese designer Angel Chen.

Canada Goose Taps ‘Next in Fashion’ Star for First-Ever Capsule

Vuzix Corporation, a supplier of smart glasses and augmented reality (AR) technology and products, confirmed at CES that it has entered into a multi-year agreement with Jade Bird Display, a Shanghai-based provider of MicroLED displays, to collaborate on the co-development and cross-supply of solutions incorporating superbright MicroLED display engines and Vuzix waveguides.

Retail Tech: CES Kicks Off as Vuzix Debuts Smart Glasses, Aptos Acquires LS Retail

Panelists from Google, Snap Inc. and augmented reality firm Unity said that AR is the way for brands looking to reach shoppers during Covid.

Augmented Reality Is the Next Frontier for Brands, Experts Say

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