back-to-school shopping

American Eagle launches back-to-school campaign.

Brands

American Eagle Embraces Music and Metaverse for Back-To-School Promo

Aug 23, 2022 5:09 pm

Abercrombie and American Eagle reaped the benefits of back-to-school shopping by courting new customers and offering fewer discounts.

Brands

Customer Acquisition Efforts and Fewer Promotions Pay Off for Teen Retailers

Nov 29, 2021 10:10 am

Consumer spending on clothing and footwear increased 2 percent in September to $514.29 billion, the second consecutive monthly rise.

Retail Sales Data

2% Bump in September Clothing, Footwear Spend

Oct 29, 2021 10:40 am

New campaigns by GapKids, Abercrombie and American Eagle help put denim back in the spotlight.

Brands

Abercrombie, Gap and AE Center Campaigns on Individuality and Joy

Aug 4, 2021 11:59 am

While demand for apparel will continue through the back-to-school season, consumer sentiment could shift to experiences later in the year.

Retail

Strong Back-to-School Shopping Sales and Then….?

Jul 8, 2021 4:18 pm

MasterCard SpendingPulse expects BTS apparel sales will jump an impressive 11 percent from 2019.

Lifestyle Monitor

Chalk Talk: Retail Better Prep for the Return to School

Jul 8, 2021 1:54 pm

Students' return to physical classrooms this spring resulted in a lift in certain retail categories, NPD said.

Retail

NPD: Spring Back-to-School Rush Shouldn’t ‘Cannibalize’ Traditional Season

Jun 23, 2021 1:03 pm

Ahead of the fall denim season, Levi's introduced a trio of digital tools including Snapchat to enhance the online shopping experience.

Brands

Levi’s Plugs Into Digital Tools for Back-to-School

Sep 4, 2020 10:22 am

Genesco, parent of shoe brands Journeys, Johnston and Murphy and Schuh, said second-quarter net sales declined 20 percent to $391 million.

Retail

Genesco CEO: ‘Comfort Became the Fashion Choice of the Pandemic’

Sep 3, 2020 1:04 pm

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