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2022 HOLIDAY LESSONS LEARNED: BLACK FRIDAY & CYBER MONDAY WEBINAR: December 6 / 11 AM ET

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Ronnie Fieg, founder and CEO of Kith, has been named creative director or the New York Knicks basketball team.

New York Knicks Name Kith’s Ronnie Fieg as Creative Director

Kicks Crew, which works directly with verified retailers of the brands it carries and guarantees product authenticity for consumers, has brought on NBA All-Star Damian Lillard to be its equity investor and first Crew athlete.

Kicks Crew Picks Damian Lillard as First ‘Crew Athlete’

Nike released its new Nocta Basketball collection Wednesday

Nike’s Latest Drake Collab Takes On ‘Basketball for a New Generation’

The Converse Sponge Crater nestles a flat-knit upper and foam sockliner within a foam body structure

Nike’s Latest Includes ‘Disruptive’ New Converse Silhouette

HBO's "Winning Time: The Rise of the Lakers Dynasty" depicts Phil Knight handing Magic Johnson a sample of his proposed Nike Magic sneaker.

Did Magic Johnson Miss Out on His Own ‘Jordan Brand’?

The Klarna All-Star Vault brought cool merch to a popup curated by Stadium Goods at the 2022 NBA All-Star Game in Cleveland with Chicago Bulls star Zach LaVine.

Klarna All-Star Vault

Puma's High Court collection includes tops, pants, shorts and hoodies.

Puma Debuts Basketball-Inspired Women’s Lifestyle Collection

The LeBron James Innovation Center's top floor serves as the new home of the Nike Sport Research Lab.

Nike Unveils New High-Tech Lab

Adidas will release three colorways of the Exhibit (A)ce as part of its Candace Parker collection

Adidas and Dick’s Celebrate Basketball Star Candace Parker

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