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brand loyalty

From birthday giveaways, to exclusive products, the denim industry is using loyalty programs as brand-building opportunities. 

Denim Brands Bank on Customer Loyalty Programs

Amazon is the world’s most valuable brand for the third consecutive year, growing 64 percent to $684 billion, according to Kantar study.

Amazon Kicks Off Prime Day Crowned World’s Most Valuable Brand

U.S. consumers don't want to pay a lot for their shoe purchases, and are willing to switch brands or stores to take advantage of a sale.

Study: US Consumers Say Better Shoe Deals are Available In-Store

True Fit spotlights apparel brands such as Old Navy, American Eagle, Levi’s and H+M in its recently released Favorite Fitting Brands Report.

Building Brand Loyalty & Curbing Returns Through Fit

Adyen and Narvar studies show consumers value predictability and convenience and will keep patronizing retailers discovered during Covid-19.

Two New Studies Show What Shoppers Value Most

A recent report from Bazaarvoice reveals that 39 percent of global shoppers have purchased from new brands during the Covid-19 pandemic.

88% of Shoppers Plan to Stick With Newly Discovered Brands Post-Covid

The value of brands, particularly designer brands, has always been in their storytelling capabilities and establishing a vision for what a consumer’s lifestyle would be like among wearing or using their product.

‘The Brand is a Personification’: Why Storytelling Matters in Building Trust

If there’s one metric retailers must begin to value if they’re not doing so already, it’s the “rebuy rate” of new consumers that have spent during the pandemic, according to Andrew Appel, president and CEO of IRI.

Looking to Gauge Post-Pandemic Loyalty? This Is Retail’s Must-Track Metric

In an age of doubt, consumers no longer trust online information, but firms can build consumer trust by focusing on five key essentials.

Consumers Mistrust Info Online, But There’s a Way to Win Their Confidence

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