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brand value

When the pandemic began raging last year, numerous fashion companies turned to making masks or making donations in an effort to do something positive when life in general seemed so out of control. As it turns out, this type of giving back can be as good for business as it is for those who receive the help.

Why Showing Some Love Yields a Strong Return

In a Retail Marketing Society webinar, retail consultants Jane Gundell and Faye Landes explain why luxury's comeback won't be quick.

Why Luxury’s Top Consumers Aren’t Rushing Back to Their Favorite Brands

MSCHF appeals to millennials and CARLY, or Gen Z, consumers with unpredictable limited-time product drops.

These 9 Themes Define How Brands Carve Out Meaning and Relevance

The world’s 500 biggest companies could lose an estimated $1 trillion in brand value, and apparel retail could be the category most ravaged.

Fashion Brands Could Lose $1 Trillion in Brand Value Over COVID-19

Brands should think about how aesthetic intelligence can help them garner that emotional connection with consumers to create lasting value.

Aesthetic Intelligence Is the ‘Other AI’—Why Brands Need it Now

A study by IBM and NRF finds that many empowered consumers value sustainable, transparent brands more so than low cost and convenience.

Why Purpose-Driven Brands Will Thrive in 2020

Amazon Leads Retailers in Brand Value; Others Grew at a Faster Rate

Amazon Leads Retailers in Brand Value, But Others Grew at a Faster Rate

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