celebrity endorsements

Did H&M ‘Love Itself' by Giving into Justin Bieber?

Materials

Did H&M ‘Love Itself’ by Caving into Justin Bieber?

Dec 22, 2022 6:43 pm

After Kyrie Irving and Kanye West sagas, are celebrity endorsements even worth it anymore?

Brands

After Kyrie and Kanye Catastrophes, Celebrity Endorsements Ripe for Review

Dec 19, 2022 5:03 pm

Madewell Launches 'When the Fit Hits' Campaign

Brands

Madewell Finds the Perfect Fit with Rising Hollywood Stars

Sep 12, 2022 4:00 pm

Musician Shawn Mendes will co-design a sustainable capsule collection with Tommy Hilfiger for Spring 2023.

Brands

How Celebrity Selling Drives Calvin and Tommy

Sep 1, 2022 2:32 pm

Hudson Jeans tapped NBA player Tyler Herro for a two-year ambassadorship and capsule collection launching in March.

Brands

Hudson Jeans Inks Partnership with Miami Heat’s Tyler Herro

Jan 31, 2022 11:40 am

The internet decried Cardi B's apparent reference the Hindu goddess Durga in her Footwear News cover shoot featuring Reebok sneakers.

Business

Where’s Woke When You Need it? Cardi B’s Reebok-Themed Shoot Rankles Fans

Nov 17, 2020 4:37 pm

In its Industry Report on Celebrity Endorsements: Fashion & Retail, data-driven celebrity ranking firm Spotted sheds light on luxury’s best- and worst-performing influencer partnerships, delving into why some celebs fail to drive dollars.

Consumer Insights

Luxury Learns Not All Influencers Are Created Equal—And What That Means for Turnover

Aug 8, 2018 4:36 am

Social Media Influencers Changing the Rules Footwear Marketing

Trends

Social Media Influencers Changing the Rules in Footwear Marketing

Jul 7, 2016 8:24 am

Skechers Partners with Howie Long Multi-Year Deal

Trends

Skechers Partners with Howie Long in Multi-Year Deal

Apr 20, 2016 8:01 am

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