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Footwear News Sourcing Journal
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comfort

Paige's fall men’s collection blurs the lines between comfort and function.
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Paige Touts ‘Elevated Classics’ for Fall

Two seemingly dichotomous trends are taking place this season: the "coastal grandmother" and "feral girl summer."

These Two Trends Can Be Summer Sales Drivers

Eastman's 2022 consumer study will help partner brands understand the new loungewear consumer and find opportunities for category expansion.

Life in Loungewear: Study Reveals Versatility for Home and Beyond

Skechers has turned to Martha Stewart for a humorous commercial and marketing campaign for the brand’s comfort footwear.

Skechers Enlists Martha Stewart for New Campaign

NPD analyst Beth Goldstein says U.S. footwear shoppers continue to prioritize comfort over fashion as the Covid-19 pandemic endures.

NPD: Retail Needs Shoe Shoppers to ‘Participate in Experiences’ Again

New research shows windows of opportunity exist for the makers and retailers who take the time to discern what shoppers really want and need right now.

How the Pandemic Really Affected the Mindset of Global Consumers

The Enjoiya Group is offering an expanded sneaker selection this fall via its Enjoiya and Secret Celebrity brands

Enjoiya Doubles Down on Comfort With Expanded Sneaker Selection

Brands showcased their Spring/Summer 2022 collections featuring colorful denim centered on comfort-first and eco-friendly properties.

Denim Brands Combine Color and Comfort at Coterie in NYC

Denim experts like Adriano Goldschmied explain how consumers have evolved their expectations for comfort in the clothes they wear.

How Mills Are Adjusting to Comfort’s New Definition

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